Finding the Right Buyer

Selling a lower mid-market business (with annual revenue between $2 million and $50 million) is a major financial and emotional decision. Whether you built your company from the ground up or expanded its reach, finding the right buyer is critical for a smooth transition, maximizing value, and protecting your legacy. But how do you identify the ideal buyer—one who is willing to pay the right price and uphold the business you worked so hard to build?